Project
New Fibers - Material Strategy
New Fibers is an innovative team in Mexico that is recycling one of the most difficult-to-recycle materials - multi-layered cardboard packaging (commonly known as Tetrapak). After years of research and development, they have found a way to separate the various materials to give this problematic material a new life.
Acting as a design partner to the New Fibers team, we helped to identify that the raw material of their recycling process - called PolyRoca - could create a beautiful architectural board read to be deployed both in interior and exteriors spaces as decorative and structural paneling.
Process
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