Project

Bentley Mills - Responsibility Story

We worked with California-based commercial carpet manufacturer, Bentley Mills, to uncover and tell their story of how they grew their company, from the ground up, with responsibility at its core. Bentley already had a strong Sustainability story, given that they are the only remaining commercial carpet mill that has remained in California where the standards are much higher than elsewhere in the country; however, we saw their story was a much more holistic one that spanned beyond the borders of sustainability.

With this, we told their story through the lens of RESPONSIBILITY, which offers a well-rounded, 360-degree view of the way they conduct business. Bentley invests heavily in their people, in their community in the surrounding Pasadena neighborhood, and in their products.

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Working with Bay Area based photographer, Sahra Jajarmikhayat, we were able to capture their manufacturing facility through this new Responsibility lens. We art directed and captured these images to highlight Bentley's California roots in tandem with their quality-obsessed production, which resulted in a very dynamic narrative.


You can see more on their website →HERE.

Working with Bay Area based photographer, Sahra Jajarmikhayat, we were able to capture their manufacturing facility through this new Responsibility lens. We art directed and captured these images to highlight Bentley's California roots in tandem with their quality-obsessed production, which resulted in a very dynamic narrative.


You can see more on their website →HERE.

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The outcome of our work included not only art direction, but a crafted narrative to be showcased on Bentley Mills’ website and social campaigns that will run through the Summer of 2024.

The outcome of our work included not only art direction, but a crafted narrative to be showcased on Bentley Mills’ website and social campaigns that will run through the Summer of 2024.